Remove cinnamon rolls from package and shape each roll into a heart shape by indenting the tail end of the roll and squeezing the sides to form the top of a heart, then pinch the opposite end to form a point.
Bake at 350˚ for 13-15 minutes or until light golden brown and the center is set. Remove from oven and let cool for 10 minutes.
In a small bowl, beat cream cheese, icing and food coloring together. Using a spatula spread a thick layer of cream cheese icing on each cinnamon roll. Top with sprinkles and if you have them, fresh strawberries, and enjoy!