Remove cinnamon rolls from package. Shape each roll into a heart shape by indenting the tail end of the roll and squeezing the sides to form the top of a heart, then pinch the opposite end to form a point.
Bake. Bake at 350˚ for 13-15 minutes or until light golden brown and the center is set. Remove from oven and let cool for 10 minutes.
Add icing and sprinkles. In a small bowl, beat cream cheese, packed icing and food coloring together. Using a spatula, spread a thick layer of cream cheese icing on each cinnamon roll. Top with sprinkles and if you have them and/or fresh strawberries, and enjoy!
Notes
For moist cinnamon rolls, cook just until the dough no longer looks wet. Pull early if needed. The color should be a light golden brown.
Cook on the middle rack and add a silicon or parchment paper liner to your pan so bottoms don't burn.